New Business Channels Using the Internet

Channel structures refer to the way a manufacturer or selling organization delivers products and services to their customers. The simplest channel structure is a direct channel where the business deals directly with the customer without the assistance of any intermediaries. With more complex channel structures, intermediaries such as distributors and retailers are used. Think about […]

Read more


Steps To Develop An Efficient Social Media Marketing Plan

Steps To Develop An Efficient Social Media Marketing Plan

In today’s world, marketing on social media has come far more effective than any other form of advertising. Businesses are quickly expanding their marketing strategies to accommodate various social media platforms. Business owners have started searching for innovative yet easily accessible ways to grow their businesses online. However, most of them do so without formulating […]

Read more