Online entrepreneurs need marketing strategies to optimize websites for more traffic and sales conversions. Advertising, email blasts, display banners and paid search are expensive methods in the long run that may be hard to sustain by small businesspersons. Each web-based strategy needs certain skills and aptitude to capture traffic as well as maintain attractiveness for returning and prospective clients.
Guy Galboiz, a successful online entrepreneur, discusses some strategies and the applications to boost marketing efforts.
Search Engine Optimization (SEO)
Much has been said and written about SEO as a tool for website optimization. This method enhances ranking of the website and thereby increases chances of being on the top pages of a search engine result. When a website’s visibility is increase, the more chances of potential customers to click on the link. The higher on a SERP position, the more activity and traffic to the website.
SEO is a broad topic by itself but once a business would resort to this strategy through well-thought keywords, quality content and link building activities then there is no reason why such strategy will fail.
But as in most strategies, SEO needs planning, effort, assessment and patience to make this work.
Pay Per Click (PPC)
Pay per clicks are the most resorted to marketing strategy because it is easy to setup and guarantee faster results. This strategy drives traffic to the website and payment is only made once a link to a website page is made. This strategy entails some skill because it requires bidding skills for the keywords that apply to the product or service.
This is done by luring clients to click on a promotion and lead them to a landing page. The keywords or phrases should match with the landing page content so clients will have a good experience and will stay engage with the product or service.
Guy Galboiz explaons that “This channel is one of the most important channels in digital marketing. Although this strategy has been encompassed by social media, email marketing is an immediate and personal way to promote products and services. Email ensures engagement especially when the email content is of quality and interesting.”
One way to make email more personalize is to treat recipients in a special way than those who are not subscribers. This can be in the form of access to elite content, access to coupons or more discounts and unique products that are not available to the general customer base.
Business, however, should pay attention to not break spam rules and allow clients to unsubscribed from receiving such emails.
YouTube is the second largest search engine in the world. It is noticeable that many advertisers resort to YouTube to place ads and promotions. The experience people have when it comes to videos are quite different from reading content. Advertisers leverage on how videos can affect people. Many businesses now have their video channels to push further marketing efforts.
Video marketing is one of the best strategies as it welds a variety of other components – relevant keywords, valuable content, leads traffic to the main website and engages customers to participate and give insights.
Blogging is an online marketing channel that has been in the forefront of digital marketing. Though very common and popular, the real blogging requires content planning and making content properly is no mean task. A genuine blogger oversees linking, upgrading navigation as well as labeling of content.
Blog management is basic to the success of the blog as it aids search engines to list the blog for the content that people can find and therefore navigate their interest towards the main webpage.
Another type of digital marketing channel is content marketing. Not all advertisers comprehend the importance of this channel. They mistake “blogging” as what content marketing should be. Content marketing is the act of carrying media through the following objectives:
- Sharing of information – The main objective is to provide exposure of a product or service through content. This should be possible through interesting, relevant, and factual data.
- Discussion – Customer engagement and response is a mark of content marketing success. Customers’ interest is stirred giving way to questions and inquiries about the product or service.
- Conversion to sales – The end point in any marketing endeavor is the conversion to sales. Once a product or service satisfies a customer’s need then it is assured that return sales happens. By having good content about the product or service, people would be more interested to buy.
Content marketing is dependable when it comes to getting targeted market for product and services.
Among the marketing channels, social media is the newcomer and the most popular today. Manu online businesses have leverage on this and have advanced brand awareness through the platforms available. Social media promotion is a subject by itself and should be given thought and planning.
Social media allows distribution of information, branding, engagement, and some platform even allows sales options. Advertising on the platforms is now possible making this channel more convenient to both businesses and consumers.
Affiliate marketing is also known as commissioned sales job. This is when someone else sells the product or service and gets a commission from the sales. Usually, affiliate marketers have their own network of marketing to promote the product or service.
This type of marketing channel has gained popularity in the past years. Affiliate marketers do not carry inventory and deliveries are handled by the main seller. It is a good strategy for some consumer products.
The online marketing world is constantly changing and evolving with new channels and strategies. As an online marketer focus should be made on which channels work best depending on skill and opportunities. To have success in the marketing ventures, one has to know the different types of online marketing channels and to use a combination to drive traffic and revenues to the website.