Benefits of Reputation Management

Reputation management allows companies and individuals to monitor what is being said about their products and services online. There are many reasons why you should hire the services of a reputation management expert. First and foremost, you will be able to collect information about your company. There is no better feedback than what current customers […]

Read more

Evaluating Technology Innovations

Managers need to assess different levels of technology innovation. On a large scale, managers in the mid-1990s had to assess the relevance of e-business and e-commerce to their organizations. For those that have accepted its relevance, there are smaller-scale, more detailed innovations to evaluate. For example, personalization technology is intended to enhance the customer’s online […]

Read more

New Business Channels Using the Internet

Channel structures refer to the way a manufacturer or selling organization delivers products and services to their customers. The simplest channel structure is a direct channel where the business deals directly with the customer without the assistance of any intermediaries. With more complex channel structures, intermediaries such as distributors and retailers are used. Think about […]

Read more

Best Ideas for Small Business Marketing

What Emotions are Needed by a Leader?

“Leaders become great, not because of their power, but because of their ability to empower others.” – John Maxwell “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not arrogant; have humor, but without folly.” […]

Read more